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MUSH Overnight Oats Brand Book

For a class project, I added a new product line to the brand MUSH overnight oats. I had them expand into mini ice creams made from the same clean, plant-based ingredients as their overnight oats, just reimagined in a frozen form. The product, positioned as “Oat Cream,” keeps the core of oats, almond milk, and coconut milk, but transforms them into a smooth, creamy ice cream texture by incorporating oats directly into the base. Flavor profiles mirror their existing oat lineup, like blueberry, apple cinnamon, and chocolate, but feel more indulgent in dessert form. Check out the brand book I created for this new logo and product I created.